So Yesterday – Scott Westerfeld

Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque’s job is finding them for the retail market.

But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he’s drawn into a web of brand-name intrigue- a missing cargo of the coolest shoes he’s ever seen, ads for products that don’t exist, and a shadowy group dedicated to the downfall of consumerism as we know it.

I love the concept of a group of teens deciding what is “IT.”  The idea of this whole book, that companies would pay teens to find the next big trends and dictate their ideas to an unknowing society, is really interesting.  But, it’s not just about trends or whether we should live in this type of consumer society.  There’s real danger and excitement too.  Check it out.      – Jessica, Teen Librarian

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